Armada

[By industry]

Outbound Software for Commerce

Reach retail, wholesale, and marketplace buyers with lists by category, outreach that stays on brand, and content timed to launches.

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[You know this if]

The friction this page is built around.

If these sound familiar, the rest of the page is the motion - not another generic feature list.

  • 01

    Growth is relationship-heavy and timing-driven

    Retail and marketplace calendars create short windows. Miss them and the quarter slips.

  • 02

    Launch windows close while follow-ups sit in drafts

    Teams go dark during drops. Sequences have to keep moving without losing brand voice.

  • 03

    Brand voice has to survive outbound volume

    Commerce brands can’t sound like generic lead-gen when volume scales.

[Overview]

Commerce growth is relationship-heavy and timing-driven. Armada keeps prospecting and follow-up running so brand and sales teams don’t lose momentum between launches.

Outcomes

  • Lists of retail, wholesale, and marketplace buyers
  • Multichannel follow-up that stays on brand
  • Content that supports launches and categories

How it works

  1. 01Map ICP by channel and category
  2. 02Sequence outreach to buyers and partners
  3. 03Keep content publishing in the same motion

[How Armada helps]

Built around the work you actually do.

[01]

Buyers by channel and category.

Build lists for retail, wholesale, and marketplace personas - not one generic “ecommerce” scrape.

See product

Armada · Lists

ICP matches

Series A-B SaaS · US · hiring SDRs

Enrich
CompanyRoleSignalFit
Northline AIVP SalesHiring SDRs94
LedgerstackHead of GrowthSeries B91
Orbit CRMFounderPricing page88
Cascade OpsRevOps LeadTech change85

[02]

Follow-up that survives launch week.

Sequences keep moving when the team is heads-down on a drop or marketplace push.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live
  1. 1

    Intro + proof point

    Email

    Day 0
  2. 2

    Connection note

    LinkedIn

    Day 1
  3. 3

    Case study bump

    Email

    Day 3

[03]

Content timed to the calendar.

Publish around launches and categories so outreach isn’t the only brand touch.

See product

Armada · Content

Inbox

  • Maya Chen

    2m

    Happy to intro you to our RevOps lead…

  • Jordan Lee

    18m

    Can you send the security one-pager?

[04]

Partner and buyer conversations on LinkedIn.

Seat-paced outreach for category managers and partners who live in-network.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live
  1. 1

    Intro + proof point

    Email

    Day 0
  2. 2

    Connection note

    LinkedIn

    Day 1
  3. 3

    Case study bump

    Email

    Day 3

[How this market buys]

Category realities that shape the motion.

  • 01

    Retail, wholesale, and marketplace buyers have different calendars

  • 02

    Launch and seasonality create short windows for outreach

  • 03

    Brand voice has to hold even when volume increases

[Multi accounts]

Run coordinated SDR accounts

Multiple seats on one ICP - keep launch content and buyer outreach on the same page.

One ICP, multiple seats. Content, email, and LinkedIn stay on the same story - so PLG assist and outbound don’t collide on the same buyers.

LinkedIn outreachPricing
  1. 01

    Coordinated SDR seats

    Multiple seats share one ICP and messaging so reps don’t collide on the same accounts.

  2. 02

    Coordinated content

    Publishing stays aligned with outbound - same story before the cold ask.

  3. 03

    Coordinated outreach & inbox

    Email and LinkedIn sequences feed one inbox so replies don’t get lost across tabs.

[Products]

What powers this use case

Jump into the product surfaces that back this motion - not a generic feature dump.

[FAQ]

Questions from commerce teams.

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Start with Armada for commerce.

Reach retail, wholesale, and marketplace buyers with lists by category, outreach that stays on brand, and content timed to launches.

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