Resources
Playbooks and field notes on outbound: infrastructure, lists, copy, and the rest of the motion.
Latest
Five things you need to run LinkedIn outbound properly: account limits, targeting, reply-worthy messages, campaign setup in Armada, and the non-negotiables.
How cold email actually works in 2026: sending infrastructure, lists, enrichment, offers, copy, sequencing, and the choice between Instantly, Smartlead, and Armada.
How InMail credits, Open Profiles, sending accounts, and lists actually work in 2026, and when to run LinkedIn outreach yourself versus through Armada.
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