How does this fit with product-led growth?

Use Armada for the accounts and personas that need human outbound. Keep PLG for self-serve. Share ICP definitions so the two motions don’t spam the same champion differently.

Can we target by tech stack?

Yes. List building can factor stack and other firmographic signals so you reach teams already in your category.

Do we need separate tools for content?

Content publishing for LinkedIn and X lives in Armada alongside outbound so the narrative stays consistent.

What about enterprise security review?

Enterprise plans support deeper security review and SSO. Start on Growth or Pro and upgrade when procurement needs it.

[By industry]

Outbound Software for B2B SaaS

Find ICP accounts from hiring, funding, and tech signals. Run email and LinkedIn together. Keep content on the same story sales tells.

Sign up See product

[You know this if]

The friction this page is built around.

If these sound familiar, the rest of the page is the motion - not another generic feature list.

01
Product-led and sales-led motions fight for the same ICP
PLG users and outbound targets often sit in one account. Uncoordinated touches collide.
02
Outbound lists go stale while the product ships weekly
SaaS ICP shifts with launches and pricing. Static CSVs fall behind the roadmap.
03
Content and sequences rarely share one narrative
When publishing and outbound diverge, the category never hears one clear story.

[Overview]

SaaS GTM fragments fast - PLG, outbound, and content drift apart. Armada keeps Find, sequences, and publishing in one motion so product-led and sales-led teams share the same pipeline engine.

Outcomes

ICP lists from hiring, funding, and tech signals
Email and LinkedIn coverage for mid-market and enterprise
Content that supports the sales narrative

How it works

01Define ICP by stage, stack, and persona
02Enrich and sequence across email and LinkedIn
03Route replies into a shared inbox

[How Armada helps]

Built around the work you actually do.

[01]

Lists that track how SaaS buyers move.

Hire, fundraise, and swap stack - those moments matter more than a static TAM file.

See product

Armada · Lists

ICP matches

Series A-B SaaS · US · hiring SDRs

Enrich

CompanyRoleSignalFit

Northline AIVP SalesHiring SDRs94

LedgerstackHead of GrowthSeries B91

Orbit CRMFounderPricing page88

Cascade OpsRevOps LeadTech change85

[02]

Outbound that respects the product story.

Sequences that speak to stage and persona - not generic “quick question” spam.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live

1
Intro + proof point
Email
Day 0
2
Connection note
LinkedIn
Day 1
3
Case study bump
Email
Day 3

[03]

LinkedIn where SaaS buyers already are.

Connections and DMs on the same ICP as email, with seat-level pacing.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live

1
Intro + proof point
Email
Day 0
2
Connection note
LinkedIn
Day 1
3
Case study bump
Email
Day 3

[04]

Warm the category before the demo ask.

Publish consistently so cold outreach isn’t the first time they see you.

See product

Armada · Content

Inbox

Maya Chen
2m
Happy to intro you to our RevOps lead…
Jordan Lee
18m
Can you send the security one-pager?

Maya Chen

VP Sales · Northline AI

Happy to intro you to our RevOps lead next week - Tuesday or Wednesday work on our side?

ReplyBook meeting

[How this market buys]

Category realities that shape the motion.

01
Buying committees span champion, economic buyer, and often security or IT
02
Hiring and funding signals beat cold TAM lists for timing
03
PLG users and outbound targets often sit in the same account - coordinate or collide

[Multi accounts]

Run coordinated SDR accounts

Multiple seats on one ICP - so PLG assist and sales-led coverage stay aligned across content and outreach.

One ICP, multiple seats. Content, email, and LinkedIn stay on the same story - so PLG assist and outbound don’t collide on the same buyers.

LinkedIn outreach Pricing

01
Coordinated SDR seats
Multiple seats share one ICP and messaging so reps don’t collide on the same accounts.
02
Coordinated content
Publishing stays aligned with outbound - same story before the cold ask.
03
Coordinated outreach & inbox
Email and LinkedIn sequences feed one inbox so replies don’t get lost across tabs.

[No lock-in]

Bring your own data and AI.

Other platforms force you onto their vendors and meters. Armada runs the workflow. You keep the contracts and keys you already trust.

See pricing and BYO details

Your data providers
Use enrichment tools you already pay for. Swap them anytime.
Your AI models
Connect the models you want. Run AI on your bill instead of ours.