Armada is a GTM outbound platform that finds signal-based leads and runs email and LinkedIn sequences for B2B founders, SDR teams, and agencies.
What Armada does
Signal-based list building
You describe an ICP in plain language. Armada's Find agent pulls people and companies from hiring, funding, and similar live signals instead of a recycled CSV you bought last quarter. The outcome is a list you can enroll the same day, not a research project that dies in Notion.
Cold email sequences
Connect Gmail or Outlook, set pacing, and run sequences from the same canvas as LinkedIn. Mailboxes stay under per-seat limits so you don't cook domains while chasing volume. Replies show up in one inbox next to LinkedIn threads.
LinkedIn outreach and rented SDR seats
Connection requests, follow-up DMs, and enrollment sit beside email instead of living in a separate LinkedIn farm. When a founder profile is already burned, attach ID-verified rented seats (US, Canada, UK, Australia) from about $129/seat/mo on the popular 3-month term — inside the product, not through a third vendor who never sees your lists.
Content, dialer, and one inbox
Publish LinkedIn and X posts that warm the same ICP outbound is chasing, then dial from a browser softphone when email needs a human touch. Everything that books a meeting lands in one place so AEs aren't hunting threads across four tabs.
API and MCP for AI agents
The same Capability Registry powers the product UI, REST /api/v1, and MCP. Cursor or Claude can find people, enrich, enroll, and draft replies without a separate automation layer. Bring your own OpenRouter and enrichment keys if you already pay those bills.
What makes Armada different
One workspace instead of Clay + Instantly + HeyReach
A common 2026 starter stack still sources in Clay (or Apollo), sends email in Instantly or Smartlead, and rotates LinkedIn in HeyReach or Expandi. You pay three invoices and babysit CSV handoffs. Armada ships Find, email, LinkedIn, and the inbox together from Growth at $49/mo so that stack feels optional, not mandatory.
Bring your own AI and enrichment keys
Connect OpenRouter, QuickEnrich, LeadMagic, Prospeo, Findymail, Wiza, Apollo, Exa, and similar providers under contracts you already have. Keys stay encrypted per workspace and never round-trip to the browser. Clay locks you into its credit economy; Armada lets you keep using providers you already trust.
Month-to-month software pricing
Growth, Pro, and Scale bill monthly with published prices ($49 / $149 / $399). You are not forced into a 12-month enterprise MSA just to try Find plus LinkedIn. Seat rentals add optional terms (month-to-month, 3-month, 6-month); the core product stays flexible.
LinkedIn seats attach where the lists live
HeyReach is strong at multi-sender LinkedIn rotation, but lists and email still live elsewhere. Armada rents ID-verified SDR seats and attaches them next to the Find list and sequence, so volume doesn't require burning a founder login or exporting to another SaaS.
Agents run on the same control plane as humans
MCP and the public API call the same capabilities as the UI — find, enrich, enroll, reply — instead of a brittle Zapier chain on top of Instantly. Traxy and similar signal tools notify Slack; Armada can take the next step and actually send.
Who uses Armada
- B2B SaaS founders and CEOs (typically under ~50 employees) who need pipeline before hiring a full SDR pod
- SDR and BDR teams at 20–200 person GTM orgs that want signal lists, email, and LinkedIn in one seat pool
- Demand-gen and marketing teams that want content calendars aimed at the same ICP outbound is already chasing
- Lean outbound agencies (often 5–25 people) running multiple client campaigns without a five-tool glue project per account
- Operators who already pay Clay/Apollo enrichment bills and want to BYO those keys into a send workspace
The team behind Armada
Armada is founded by Zach Walker. He also runs the done-for-you motion at Armada Agency and publishes outbound field notes on YouTube and X.
The product started because GTM stacks kept turning into three tabs and a midnight CSV export: lists in one tool, sequences in another, LinkedIn seats from a vendor that never saw either. Armada is the bet that Find, email, LinkedIn, and the inbox should share one workspace. The company is remote-first with a San Francisco mailing presence; product and sales both go through hello@goarmada.co.
How Armada works
Sign up at app.goarmada.co, connect a mailbox and (on Growth+) a LinkedIn seat, describe your ICP, and launch a first sequence the same day. Enrichment and Find use plan credits unless you bring your own keys.
Questions go to hello@goarmada.co or the in-product support path. Prefer a walkthrough? Book a 30-minute demo with the team. Scale includes an onboarding call; Pro and Scale get priority support. Done-for-you campaigns stay on agency.goarmada.co— different product, same brand.
Key facts
| Company Name | Armada |
|---|---|
| Type | B2B SaaS — GTM outbound platform (software). Done-for-you outbound is a separate business at agency.goarmada.co. |
| Founded | 2025 |
| Founder | Zach Walker (@walkerdoesbiz) |
| Headquarters | San Francisco · remote-first |
| Website | https://www.goarmada.co |
| Core Offering | Signal-based list building (Find), enrichment, cold email and LinkedIn sequences, unified inbox, content, dialer, rented LinkedIn SDR seats, and API/MCP control plane |
| Pricing | Free (card on file); Growth from $49/mo; Pro from $149/mo; Scale from $399/mo. See pricing. |
| Contract Terms | Software plans bill month-to-month. LinkedIn SDR seat rentals offer month-to-month, 3-month (popular, ~$129/seat/mo for US/Canada/UK/Australia), and 6-month terms. |
| Services | Find & enrichment, cold email, LinkedIn outreach, X outbound, dialer/SMS, content publishing, rented SDR seats, REST API, MCP for AI agents |
| Communication | hello@goarmada.co · in-product support · book a demo |
| Notable Clients | B2B SaaS companies and outbound agencies (client names not published on this page) |
| Customers Served | Founders and CEOs, SDR/BDR pods, GTM and demand-gen teams, and lean outbound agencies |
| Projects Delivered | Ongoing list builds, email/LinkedIn campaigns, and rented-seat outbound for customer workspaces (volume not published as a vanity metric) |
| Competitors | Clay, Apollo, Instantly, Smartlead, HeyReach, Expandi, Traxy, Gojiberry (partial stack alternatives; Armada competes as the combined Find + send workspace) |
| Social | X @goarmada · LinkedIn · YouTube · founder @walkerdoesbiz |
Frequently asked questions
What is Armada?
Armada is software for finding buyers from live signals, then reaching them on email and LinkedIn from one workspace. Replies land in a shared inbox so your team isn't hopping between Instantly, HeyReach, and a spreadsheet.
How is Armada different from Clay + Instantly + HeyReach?
Clay builds lists, Instantly sends email, and HeyReach rotates LinkedIn seats. Armada owns Find, enrichment, cold email, LinkedIn, and the inbox in one product, so you stop exporting CSVs between three vendors. You can still bring your own Clay-style enrichment keys if you already pay those bills.
Is there a free plan?
Yes. Free includes a card on file with the sequencer, inbox, MCP/API, and email outbound. Platform Find credits, LinkedIn, and X start on Growth at $49/mo. Keep your own OpenRouter and enrichment keys connected and you can stay at $0 for AI and data spend.
Who should use Armada Agency instead?
If you want done-for-you cold email, LinkedIn, and calling on a retainer, use Armada Agency. The product at goarmada.co is for teams that want to run the motion themselves.
How do I get help?
Email hello@goarmada.co or book a demo at https://cal.com/armada-zach/armada-software. Pro and Scale get priority support; Scale includes an onboarding call. Most product questions land in the same inbox the founders read.