Does content replace outbound?

No. Content warms the ICP while sequences do direct asks. Best results come from running both in one GTM loop.

Can marketing and sales share a calendar?

Yes. Draft status and channel slots keep creators and GTM operators aligned.

Do posts use AI credits?

AI-assisted drafts meter platform AI unless you BYO keys. Scheduling and publishing do not invent fake engagement.

[Product]

LinkedIn Content Scheduling & B2B Calendar

Post, find viral ideas, and publish everywhere

[You know this if]

The friction this page is built around.

If these sound familiar, the rest of the page is the motion - not another generic feature list.

01
Organic dies when outbound gets busy
SDRs and founders stop posting the week pipeline pressure rises - exactly when buyers need proof.
02
Ideas live in bookmarks and Slack
Nobody owns a calendar, so content is reactive screenshots instead of a steady ICP narrative.
03
LinkedIn and X are two rewrite jobs
Same insight, twice the work, so the second channel never ships.

[Overview]

Plan and publish LinkedIn and X content from one calendar. Find viral ideas in your niche, schedule auto-posts, and adapt drafts across channels so organic warms the same buyers your sequences pursue.

Outcomes

Scheduled LinkedIn and X posts from one workspace
Idea queues from niche performance, not blank pages
Cross-channel drafts that keep one narrative

How it works

01Connect LinkedIn and X seats.
02Fill the calendar from viral ideas or original drafts.
03Approve and auto-publish on schedule.
04Adapt the same concept across channels without starting over.

[Inside the product]

How content actually works.

Each capability below ships in the same workspace as enrichment, sequences, and inbox - not a bolted-on slideware module.

[01]

Auto posting

Keep a steady presence without living in native apps. Schedule publish windows for LinkedIn and X seats, then move drafts through approve-and-post. Consistent posting warms ICP audiences while sequences handle direct outreach from the same platform.

Scheduled publish windows
LinkedIn and X seats
Draft → approve → post flow

Explore auto posting

Armada · Content

Inbox

Maya Chen
2m
Happy to intro you to our RevOps lead…
Jordan Lee
18m
Can you send the security one-pager?

Maya Chen

VP Sales · Northline AI

Happy to intro you to our RevOps lead next week - Tuesday or Wednesday work on our side?

ReplyBook meeting

[02]

Viral content finder

Find what’s resonating, then adapt it into your voice. Niche performance scanning fills idea queues with hooks worth rewriting, not copying blindly. Creators and demand gen teams spend less time staring at a blank calendar and more time shipping posts that fit the ICP.

Niche performance scanning
Idea queues for creators
Hooks you can adapt

Explore viral content finder

Armada · Content

Inbox

Maya Chen
2m
Happy to intro you to our RevOps lead…
Jordan Lee
18m
Can you send the security one-pager?

Maya Chen

VP Sales · Northline AI

Happy to intro you to our RevOps lead next week - Tuesday or Wednesday work on our side?

ReplyBook meeting

[03]

Content calendar

See what’s live, queued, and missing so organic stays consistent. Week and month views show channel-aware slots and draft status for the whole team. Planning next to outreach means content themes can reinforce the same narratives your SDRs send.

Week and month views
Draft status tracking
Channel-aware slots

Explore content calendar

Armada · Content

Inbox

Maya Chen
2m
Happy to intro you to our RevOps lead…
Jordan Lee
18m
Can you send the security one-pager?

Maya Chen

VP Sales · Northline AI

Happy to intro you to our RevOps lead next week - Tuesday or Wednesday work on our side?

ReplyBook meeting

[04]

Multi-channel publish

Write once, tune per channel, publish together. Cross-channel drafts keep the core idea while format tweaks fit LinkedIn versus X. Coordinated publish times keep campaigns aligned without managing two disconnected schedulers.