How fast can I launch a first campaign?

Most founders connect a mailbox and LinkedIn seat, define ICP, and launch a first sequence the same day. Enrichment and list building use org credits from your plan.

Armada drafts from your ICP and offer. You edit tone and claims. Nothing goes out without your connected seats and the pacing rules you set.

Can I run this alone before hiring SDRs?

Yes. Plans start with seats and mailboxes included so a founder can run outbound solo, then add seats when you hire.

When should I use Armada Agency instead?

If you want done-for-you cold email, LinkedIn, and calling on a retainer, use Armada Agency. The product is for teams that want to run the motion themselves.

[By role]

Outbound Software for Founders & CEOs

Describe your ICP once. Armada finds people, runs email and LinkedIn sequences, and puts replies in one place so you stay on calls - not in spreadsheets.

Sign up See product

[You know this if]

The friction this page is built around.

If these sound familiar, the rest of the page is the motion - not another generic feature list.

01
You need meetings, not another dashboard to babysit
Founders buy time on the calendar. If a tool only adds reporting, it doesn’t earn a seat next to product and customers.
02
Tool sprawl burns time you don’t have
List tools, sequencers, and LinkedIn tabs multiply logins. Early teams need one motion, not a glue project.
03
Hiring outbound headcount before product-market fit is expensive
An SDR pod is fixed cost. Software lets you prove outbound works before you staff it.

[Overview]

Early teams need pipeline before they can afford a full outbound org. Armada handles research, enrichment, and the cadence so founders stay in deals - not stitching together list tools, sequencers, and LinkedIn tabs.

Outcomes

Consistent outbound without a full sales pod
Lists built from hiring, funding, and other live signals
Email and LinkedIn in one workspace, with replies in one inbox

How it works

01Describe your ICP and offer in plain language
02Armada builds lists and drafts sequences across email and LinkedIn
03You approve the high-impact sends and take the meetings

[How Armada helps]

Built around the work you actually do.

[01]

Find buyers from what is happening now.

Pull ICP lists from hiring, funding, and stack signals instead of buying recycled CSVs. Enrich before you send.

See product

Armada · Lists

ICP matches

Series A-B SaaS · US · hiring SDRs

Enrich

CompanyRoleSignalFit

Northline AIVP SalesHiring SDRs94

LedgerstackHead of GrowthSeries B91

Orbit CRMFounderPricing page88

Cascade OpsRevOps LeadTech change85

[02]

Run cold email without babysitting mailboxes.

Connect mailboxes, set the sequence, and keep pacing under per-seat limits. Replies land where you can answer them.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live

1
Intro + proof point
Email
Day 0
2
Connection note
LinkedIn
Day 1
3
Case study bump
Email
Day 3

[03]

Add LinkedIn without a second tool.

Connection requests and follow-up DMs stay on the same motion as email - one ICP, one cadence plan.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live

1
Intro + proof point
Email
Day 0
2
Connection note
LinkedIn
Day 1
3
Case study bump
Email
Day 3

[Workflow]

A founder loop that fits a full calendar

01
Set ICP and offer
Tell Armada who you sell to and what gets them on a call. Update it when positioning changes.
02
Approve the important sends
Agents draft and queue. You review the risky or high-value steps, not every follow-up.
03
Take the meetings
Replies and booked calls show up in one inbox. You close. Outbound keeps filling behind you.

[No lock-in]

Bring your own data and AI.

Other platforms force you onto their vendors and meters. Armada runs the workflow. You keep the contracts and keys you already trust.

See pricing and BYO details

Your data providers
Use enrichment tools you already pay for. Swap them anytime.
Your AI models
Connect the models you want. Run AI on your bill instead of ours.

[Agency]

Prefer done-for-you outbound?

Keep the software when you want control. Hand the motion to Armada Agency when you want meetings on your calendar without running the stack yourself.

Cold email
Inboxes, copy, and campaigns run for you
LinkedIn
Operator-led outreach on your ICP
Cold calling
Appointment setting scoped on a strategy call

Visit Agency Book a product demo

How it works

01
Strategy call
Map ICP, offer, and channels in 30 minutes.
02
We run the motion
Email, LinkedIn, and calling handled end to end.
03
You take the meetings
Qualified calls land on your calendar and CRM.

Performance pricing on email and LinkedIn. Calling scoped on the strategy call.

[Products]

What powers this use case

Jump into the product surfaces that back this motion - not a generic feature dump.

[FAQ]

Questions from founders teams.

[More use cases]

Related by role

All use cases

SDRs & BDRs

More quality conversations, less list busywork

Account executives

Keep deals moving between calls

RevOps

One system for lists, seats, and credits

Start with Armada for founders.

Describe your ICP once. Armada finds people, runs email and LinkedIn sequences, and puts replies in one place so you stay on calls - not in spreadsheets.

Sign up Book a demo

Prefer done-for-you outbound?

Outbound Software for Founders & CEOs