Armada

[By role]

Outbound Software for Marketing & Demand Gen

Publish on LinkedIn and X, find hooks that work in your category, and hand warm audiences into sequences sales will actually run.

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[You know this if]

The friction this page is built around.

If these sound familiar, the rest of the page is the motion - not another generic feature list.

  • 01

    Content ships without a clear path into pipeline

    Posts without a handoff into lists and sequences are brand work, not demand gen.

  • 02

    Sales ignores campaigns that don’t match how they prospect

    If marketing ICP and sales ICP diverge, campaigns die in Slack threads.

  • 03

    Organic and outbound use different ICPs and messaging

    Buyers notice when the LinkedIn post and the cold email tell different stories.

[Overview]

Demand gen works when content and outbound share context. Armada connects publishing with list building so marketing and sales aren’t running separate plays on different ICPs.

Outcomes

  • Consistent LinkedIn and X presence from one calendar
  • Content ideas grounded in what already works in-category
  • Outbound lists that match campaign ICPs

How it works

  1. 01Plan and publish organic content from the same workspace
  2. 02Find high-performing hooks in your niche
  3. 03Hand warm audiences into outbound motions sales owns

[How Armada helps]

Built around the work you actually do.

[01]

Show up before the cold pitch.

Schedule posts, pull ideas from what’s working nearby, and keep brand voice consistent across seats.

See product

Armada · Content

Inbox

  • Maya Chen

    2m

    Happy to intro you to our RevOps lead…

  • Jordan Lee

    18m

    Can you send the security one-pager?

[02]

Lists that match the campaign.

Build audiences from the same ICP definition sales will enroll - not a one-off marketing CSV.

See product

Armada · Lists

ICP matches

Series A-B SaaS · US · hiring SDRs

Enrich
CompanyRoleSignalFit
Northline AIVP SalesHiring SDRs94
LedgerstackHead of GrowthSeries B91
Orbit CRMFounderPricing page88
Cascade OpsRevOps LeadTech change85

[03]

Turn attention into conversations.

When someone engages, follow up on LinkedIn with the same story the content just told.

See product

Armada · Sequences

Multichannel sequence

Email + LinkedIn · 48 contacts active

Live
  1. 1

    Intro + proof point

    Email

    Day 0
  2. 2

    Connection note

    LinkedIn

    Day 1
  3. 3

    Case study bump

    Email

    Day 3

[Workflow]

From publish to pipeline

  1. 01

    Publish

    Keep a calendar moving on LinkedIn and X so the brand isn’t silent between launches.

  2. 02

    Warm

    Watch engagement and category hooks. Reuse what works instead of starting from a blank doc.

  3. 03

    Hand off

    Pass ICP-matched lists into outbound sequences with messaging that matches the content.

[Products]

What powers this use case

Jump into the product surfaces that back this motion - not a generic feature dump.

[FAQ]

Questions from marketing teams.

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Founders & CEOs

Pipeline without hiring a full outbound team

SDRs & BDRs

More quality conversations, less list busywork

Account executives

Keep deals moving between calls

Start with Armada for marketing.

Publish on LinkedIn and X, find hooks that work in your category, and hand warm audiences into sequences sales will actually run.

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