Who Armada is for
Reach buying committees at companies that hire, expand, or switch vendors. Run LinkedIn and email from one workspace, then answer replies before the opportunity cools.
The problem
Partners sell relationships, not product demos. Consulting and services buyers need trust and timing. Generic SaaS-style sequences miss how engagements actually start, delivery capacity is the bottleneck, not TAM size. You do not need a million-row list. You need the right accounts when a project, hire, or contract window opens, and principals still do most of the outbound. Partners and practice leads cannot live in five tools. Lists, sequences, and replies have to sit in one place.
Overview
B2B services firms win work when the right person hears from a credible partner at the right time. Armada keeps Find, LinkedIn, email, and replies in one motion so consulting, IT, staffing, and professional services teams can book discovery calls without standing up a separate SDR stack.
Account lists tied to hiring, funding, and vendor-change moments, linkedIn and email sequences partners can actually run, and one inbox for replies that should become discovery calls.
How it works
Define ICP by industry, company size, and buying role, build lists from hiring and expansion signals, then enrich contacts, and run LinkedIn and email, and book calls from the shared inbox.
How Armada helps
Hiring spikes, new funding, and leadership changes are often the cue to start a conversation — not a cold TAM dump.
See product →Fit | Name | Title | Company | Email | LinkedIn | |
|---|---|---|---|---|---|---|
| 94 | Nora Vale | VP Sales | Northwind | nora@northwind.io | nora-vale | |
| 91 | Jonah Reed | Head of Growth | Parcel | jonah@parcel.so | jonah-reed | |
| 88 | Aisha Okonkwo | Director of Sales | Kinetic | aisha@kinetic.dev | aisha-okonkwo | |
| 82 | Marcus Lin | RevOps Lead | Orbit Labs | marcus@orbitlabs.com | marcus-lin | |
| 76 | Elena Park | CRO | GreenLeaf | elena@greenleaf.io | elena-park | |
| 61 | Theo Marsh | AE Lead | Harbor | theo@harbor.hq | theo-marsh |
Connection requests and DMs from partner seats, with pacing that fits a high-touch motion.
See product →
Campaign senders
3Intro email
Intro from the mailbox pool
If connected
Condition
Connection request
Invite the lead to connect
Follow-up DM
Send after they accept
How this market buys
Buying committees include practice owners, procurement, and often the operator who feels the pain, timing beats volume — a hire or contract end date matters more than a huge list, and trust and proof matter early; partners need content and outreach on the same story.
Multi accounts
Multiple seats on one ICP so principals and junior sellers do not collide on the same accounts.
One ICP, multiple seats. Content, email, and LinkedIn stay on the same story - so PLG assist and outbound don't collide on the same buyers.
Share ICP and messaging across partner and AE LinkedIn seats.
Publish from the people who close — then sequence the same accounts.
Email and LinkedIn replies land together so discovery calls get booked fast.
Other platforms force you onto their vendors and meters. Armada runs the workflow. You keep the contracts and keys you already trust.
Browse data sources →Your data providers
Enrichment tools you already pay for.
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Connect the models you want. Run AI on your bill.
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OpenRouterKeep the software when you want control. Hand the motion to Armada Agency when you want meetings on your calendar without running the stack yourself.
Cold email
Inboxes, copy, and campaigns run for you
Operator-led outreach on your ICP
Cold calling
Appointment setting scoped on a strategy call
How it works
Strategy call
Map ICP, offer, and channels in 30 minutes.
We run the motion
Email, LinkedIn, and calling handled end to end.
You take the meetings
Qualified calls land on your calendar and CRM.
Performance pricing on email and LinkedIn. Calling scoped on the strategy call.
More use cases
Reach buying committees at companies that hire, expand, or switch vendors. Run LinkedIn and email from one workspace, then answer replies before the opportunity cools.
Prefer done-for-you outbound?
