Industries
Appointments don't create submissions on their own. Armada finds brokers who match your appetite, follows up with quiet appointments, and keeps current producers aware of what you can write. Your team approves every message and owns every relationship.
Where growth stalls
A signed appointment can still sit untouched for months.
Producers forget appetite details, miss new capacity, or never get a timely follow-up after appointment. Meanwhile, brokers who already place the classes you want may sit outside your network. Armada gives distribution teams a consistent way to work both groups.
Who needs attention
Segment the roster before anyone sends. Active producers get useful updates, quiet appointments get reactivation messages, and net-new brokers get a recruitment sequence tied to your appetite.
Keep producers who already send business out of cold campaigns. Contact them when you open capacity, launch a program, or change appetite in a way that affects their book.
Remind appointed producers who have gone quiet what you write, then ask for a specific risk that fits. Stop the sequence when they reply.
Find producers who submit to one program and may have business for another. Give them a campaign about the relevant appetite rather than a general recruitment message.
Find brokers who already place the classes you want and aren't appointed with you. Follow up until they show interest, complete an appointment, or opt out.
How it works
Armada finds brokers, organizes producer lists, drafts messages, and runs follow-up. Distribution and underwriting teams review the copy, answer producers, and decide what goes out.
Add your appetite and current producer roster. Exclude active submitters from cold outreach, then separate quiet appointments, cross-sell candidates, and net-new recruitment into their own lists.
Draft a separate sequence for each job: reactivation, post-appointment follow-up, broker recruitment, appointed-book updates, or cross-sell. Your team reviews and edits every message before launch.
Armada continues the approved sequence until a producer replies, books time, completes an appointment, or leaves the campaign. Your team takes the conversation when the producer engages.
See the work in Armada
Armada builds lists from your appetite and runs approved follow-up sequences. Your team controls enrollment, copy, and replies.
Find wholesale producers placing excess liability who already write the classes on our panel.
Describe the classes, industries, and risk profiles you want. Armada searches for matching producers, ranks the results, and adds them to a working list.
Keep quiet appointments and the wider appointed book in separate sequences. Send reactivation messages, share capacity updates, follow up on LinkedIn, and handle replies.
Needs approval
Approve reactivation step for Jordan Hale
“Still writing excess liability? We have room on the panel this quarter.”
BD or underwriting can review Armada's draft before send, especially when a message mentions appetite, capacity, or program details.
Revenue plays
Run a separate campaign for each distribution job so producers receive messages that fit their relationship with you.
Turn existing appointments into actual conversations and submissions.
Appointed, but quiet
Put quiet appointments into a focused sequence that states what you write and asks about matching risks on their desk. Exclude active submitters.
Newly appointed
Follow up soon after appointment with a specific risk you can quote, while the producer still remembers the conversation and your appetite.
Grow the producer network with brokers who already write the business you want.
Producers
Give Armada the classes, industries, and risk profiles you want to grow. It builds a list of producers working in those areas for a focused recruitment campaign.
Agencies
Identify agencies whose books match your appetite, then contact the people responsible for those classes rather than prospecting unrelated brokers one at a time.
New line or capacity
Build the producer list before a new program or added capacity goes live, so distribution can start contacting relevant brokers at launch.
Keep producers aware of the programs, capacity, and appetite changes relevant to their clients.
Appointed producers
Send appointed producers useful updates about appetite changes, new programs, capacity, geographic expansion, or added classes so they know when a risk belongs with you.
Existing brokers
Find producers who submit to one program and have a book that may fit another, then contact them about that specific appetite.
Event attendees
Upload the attendee list before WSIA, PLUS, Target Markets, or another industry event. Start outreach early enough to schedule meetings before calendars fill.
Wholesale and network leaders
Identify wholesalers, aggregators, and agency networks that serve producers in your target classes, along with the people who manage those relationships.
Agencies already looking at you
When an agency visits an appetite or program page, send the account to BD or trigger a short follow-up while the visit is recent.
Know what drives revenue
Armada tracks contacts, replies, and meetings. Your AMS remains the source of truth for submissions and bound premium. HubSpot or Attio can receive people and later-stage outcomes when you want them in the same operating workflow.
Compare how many producers each recruitment, reactivation, or nurture campaign reached.
Separate interested producer replies from routine responses so the team knows where to follow up.
See which producer segments and sequences lead to scheduled conversations.
Review how closely recruited producers match the classes, industries, and risk profiles in your appetite.
Launch with an operator
Armada helps turn your existing distribution knowledge into lists and campaigns.
Bring your appetite, appointed-producer list, and priority programs. We'll help you:
Your team can then run recruitment, reactivation, and nurture from the same producer lists.
Protect every relationship
Protect active relationships with exclusions, approvals, and volume limits.
Exclude current submitters from recruitment and reactivation. Contact them when you have a relevant appetite, capacity, or program update.
Armada can prepare the first draft. Your team reviews and edits messages, especially claims about appetite and capacity.
Set volume limits by specialty, geography, or producer group to avoid repeated contact within a short period.
Bring your appetite and producer roster. We'll help you recruit matching brokers, reactivate quiet appointments, and set up useful updates for the producers already in your network. Your team approves the messages and owns the relationships.
Want Armada to run outbound for you?
