Industries
If you run an MGA, you already know the gap: appointed producers who never send work, and brokers outside the roster who would fit. Armada is how your team follows up on both without cold-emailing people who already produce for you.
The problem
Appointed does not mean producing. After licensing and appointments are done, a lot of producers still never send a first risk you can quote, usually because nobody has a steady way to follow up, and the right producers are still outside the roster. Brokers who already place your classes and states are out there, but they only join the book if someone finds them and stays on them until they get appointed.
List structure
Load what you write and who you already appointed, then split the book into a few groups so each one gets a different next move instead of one blast to everyone.
If a partner already sends you work, keep them off cold outreach so you do not damage a relationship that is already working.
If a producer is appointed but quiet, follow up and ask for the next risk that fits what you write.
If a producer already writes one line with you, ask about another program on your panel when it fits their book.
If a broker fits what you write but is not appointed yet, put them on a list and work them until they are appointed or clearly say no.
How it works
Underwriting and the broker relationship stay with you. Armada is there so BD can follow up on quiet appointments and new targets without spending the week building lists by hand.
Start with what you write and an export of your appointed producers. Mark active submitters as off limits, then put quiet appointments on one list and new targets on another so each campaign only has one job.
Write the outreach in your voice, and let BD or underwriting approve the campaign before anyone is contacted so appetite claims do not go out without a human check.
Quiet and new producers stay in a follow-up plan that does not blast your whole market. When someone replies, your team sees it and can book a meeting from there.
Reporting
You can see who got contacted, who replied, and who booked time. Submissions and binds still live in your AMS, and if you use HubSpot or Attio you can sync people and update those later outcomes in your own system.
Counts how many quiet or new names each play reached.
Shows who wrote back and which replies look interested enough to handle first.
Shows which producers took a call or meeting after outreach.
Scores how well new names match the appetite brief for that search.
Plays
Use Armada to wake up quiet appointments, recruit producers who fit what you write, and later expand into events, networks, and second lines when those matter.
Help quiet appointments become conversations that can turn into submissions.
Appointed, but quiet
For producers who were appointed and then went silent, put them on a follow-up plan that asks for the next risk that fits your appetite. Keep active partners off that list, and have your team review the plan before it runs.
Newly appointed
A new appointment cools off fast if nobody asks for work. Edit a short follow-up plan first, then ask for one risk you can quote while the relationship is still fresh.
Add producers to the appointed book when they fit what you write.
Producers
Build a list of brokers who already place the classes and states you want, then keep recruitment follow-up going until they get appointed or clearly say no.
Agencies
When a whole agency matches your appetite, build an account list and reach the right people at that shop instead of chasing one random producer at a time.
New state or line
Before new capacity goes live, build the list of producers who can place it so you are not scrambling after appetite opens.
Get more from partners who already work with you, and use events or networks when those channels matter.
Existing brokers
Producers who already write you on one program are often a fit for another. Put them on a dedicated list and run follow-up for that product gap.
Event attendees
Before WSIA, PLUS, Target Markets, or a regional show, import the attendee list and reach out a few weeks early so meetings are booked before you fly. You still take the meetings yourself.
Wholesale and network leaders
One wholesaler or network relationship can open many downstream agents. Find the right organizations and decision makers, then let BD lead the high-touch outreach.
Agencies on your site
If an identified agency visits an appetite or program page, get that account to BD the same day by alerting your team or starting follow-up while interest is still fresh.
Done with you
Most MGA teams do not want to invent distribution ops from a blank screen on day one.
Tell us what you write, share an export of your appointed producers, and name the programs you care about first. On kickoff we help you build the off-limits list, the working lists, and the follow-up plans so your team can run reactivation and recruitment without becoming outbound specialists.
Risk controls
Your broker relationships are how the book gets built, so growing volume should not mean treating good partners like cold names.
Active producers stay off cold outreach, which means a working partner is never treated like a stranger on a blast list.
BD or underwriting can approve the play before anyone is contacted, including what the copy says about appetite.
Volume limits stop a specialty state or line from getting hammered in a single week.
Bring appetite and your appointed roster. We'll help you set up the lists and follow-up so quiet appointments and new producers get worked without bothering partners who already produce.
Prefer done-for-you outbound?
