Maya Chen
VP Sales · Stripe
+1 (415) 555-0142
Outcome
[The problem]
What slows teams down.
Reps live in a separate dialer tab
Lists, sequences, and calls sit in different tools — so context disappears the second someone picks up.
Parallel dial is bolted on, not built in
Teams buy a dialer add-on that does not know which leads are in sequence or what happened on the last touch.
Dispositions die in call logs
Connected, voicemail, and callback outcomes never reach the sequencer — so follow-up steps fire blind.
[Overview]
Work your lists from a browser softphone with parallel dial, local numbers, and call dispositions that sync back to sequences. Call tasks from cadences land in a rep queue — no tab-hopping between CRM, dialer, and sequencer.
Outcomes
- Dial from the same lists and sequences as email and LinkedIn
- Parallel lines with first-human-answer bridging
- Dispositions that advance or branch cadences automatically
How it works
- 01Buy or port local numbers and enable the workspace dialer.
- 02Pull a call queue from lists or sequence call tasks.
- 03Dial 1:1 or run parallel sessions from the browser softphone.
- 04Log dispositions that sync to lead records and sequence logic.
[Unibox]
One master inbox for every reply.
Replies from cold email and LinkedIn land in the same Unibox — with faces, thread context, and labels. No more hunting Gmail tabs or LinkedIn message requests while sequences run.
- Filter by channel, campaign, mailbox, or label
- Reply in-thread without leaving the conversation
- See who needs action with unread + nudge copy
Maya Chen
LinkedIn@mayachen
- Status
- Interested
- Via
- Campaign
- Q3 outbound · VP Sales
Maya — noticed Stripe is hiring SDRs in NYC. We help teams run email + LinkedIn from one inbox. Open to a 15-min look?
Seen · Aug 20, 4:02 PM
Happy to intro you to our RevOps lead next week — Tuesday or Wednesday work on our side?
Messaging as @alex-armada · Enter to send · Shift+Enter for new line
[Inside the product]
How dialer actually works.
Each capability below ships in the same workspace as enrichment, sequences, and inbox - not a bolted-on slideware module.
[01]
Power dialer
Stop clicking dial one number at a time. Armada rings multiple leads in parallel from your current queue, bridges the first live conversation, and cancels the rest. Reps stay in flow with skip, mute, and disposition shortcuts — all from the browser.
- Configurable parallel concurrency
- Queue from lists or call tasks
- First human answer wins
Maya Chen
VP Sales · Stripe
+1 (415) 555-0142
Outcome
[02]
Softphone
Reps dial without a desk phone or a separate VoIP app. The Armada softphone runs in the browser, shows live call state, and uses your workspace numbers for caller ID. Presence keeps inbound calls routing to available reps.
- WebRTC softphone in the workspace
- Mute, hangup, and keyboard shortcuts
- Inbound ring when reps are online
Maya Chen
VP Sales · Stripe
+1 (415) 555-0142
Outcome
[03]
Call tasks
Phone is not a side channel anymore. Sequence call-task steps drop leads into the dialer queue when it is their turn; auto-call steps enqueue outbound legs. Wait-until nodes branch on connected, voicemail, or no-answer so the next step matches what actually happened.
- Call-task steps for rep queues
- Auto-call steps for automated legs
- Wait-until on disposition
Maya Chen
VP Sales · Stripe
+1 (415) 555-0142
Outcome
[04]
Phone numbers
Provision local numbers for caller ID that matches your territory. Assign DIDs to reps, set daily dial caps, and let smart routing pick the best from-number for each outbound leg — without collisions across the team.
- Buy numbers per area code
- Per-rep assignment and caps
- Smart routing across the pool
Maya Chen
VP Sales · Stripe
+1 (415) 555-0142
Outcome
[Integrations]
Works with your stack
Connect the tools you already pay for. Armada meters platform actions and skips what you bring yourself.
Salesforce
HubSpot
SlackGmail
Calendar
[Capabilities]
What dialer includes
- 01
Power dialer
Parallel lines from your lead queue
- Configurable parallel concurrency
- Queue from lists or call tasks
- 02
Softphone
Call from the browser — no desk phone
- WebRTC softphone in the workspace
- Mute, hangup, and keyboard shortcuts
- 03
Call tasks
Phone steps inside sequences
- Call-task steps for rep queues
- Auto-call steps for automated legs
- 04
Phone numbers
Local DIDs and caller ID
- Buy numbers per area code
- Per-rep assignment and caps
[Use cases]
Who uses this
See the motion for your role or market - then jump back into the product surfaces that power it.
01
SDRs
SDRs & BDRs
More quality conversations, less list busywork
View use case02
Founders
Founders & CEOs
Pipeline without hiring a full outbound team
View use case03
Agencies
Agencies
Multi-client LinkedIn outbound under one login
View use case04
AEs
Account executives
Keep deals moving between calls
View use case
[FAQ]
Questions from dialer teams.
Deploy dialer.
Growth 5k includes a 7-day free trial, or book a demo and we will map this product to your ICP.