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Waterfall enrichment

Stop losing good leadsto missing contact data

LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa try in order until an email or phone checks out.

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app.goarmada.co
SaaS · Series A hiring SDRs
FiltersChat
Search…
Leads12Fit4
Add columnAdd row
Fit
Name
Title
Company
Email
LinkedIn
94Ashley MillerVP SalesStripeashley.miller@stripe.comashley-miller
91Brandon ReedHead of GrowthNotionbrandon.reed@notion.sobrandon-reed
88Jessica BrooksDirector of SalesHubSpotjessica.brooks@hubspot.comjessica-brooks
86Tyler HayesCROSalesforcetyler.hayes@salesforce.comtyler-hayes
84Megan FosterVP RevenueFigmamegan.foster@figma.commegan-foster
82Ryan CollinsHead of SalesIntercomryan.collins@intercom.comryan-collins
79Brittany ParkerAE LeadGongbrittany.parker@gong.iobrittany-parker
76Justin BakerVP SalesRampjustin.baker@ramp.comjustin-baker
74Amanda SullivanHead of GrowthAttioamanda.sullivan@attio.comamanda-sullivan
71Derek CooperDirector of SalesDatadogderek.cooper@datadoghq.comderek-cooper
68Stephanie BaileyVP SalesRipplingstephanie.bailey@rippling.comstephanie-bailey
64Kyle ThompsonHead of SalesVercelkyle.thompson@vercel.comkyle-thompson
New row

LeadMagic

No email on file

1

Prospeo

Found, still unverified

2

Findymail

Verified · stopped here

3

Keep searching when one provider misses

LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa try in order until an email or phone checks out.

Ashley Miller

VP Sales · Stripe

Email

ashley.miller@stripe.com

Phone

(512) 555-0148

Fit score92
SignalNew VP hire
Enroll in campaign

Your keys or Armada credits

Plug in contracts you already pay for, or run it on platform credits. Same list either way.

Enrichment

Waterfall enrichment from 6+ providers

Set the order. Each person tries the next vendor until email, phone, or company details verify. Soft misses stay visible so you can retry or skip.

More people on the list have a real email before the first send.

LeadMagic

No email on file

1

Prospeo

Found, still unverified

2

Findymail

Verified · stopped here

3

From your CRM

35 matches

  • HubSpot

    Hiring this month

    18 accounts

  • Salesforce

    New CRO

    11 accounts

  • Attio

    Raised this quarter

    6 accounts

Push the filled-in list to your CRM

HubSpot, Salesforce, or Attio. Fields stay attached, so you aren't remapping a CSV.

waterfall enrichment

Turn buying signals into contacts your reps can reach.

Start with people showing intent, then search providers in order for an email and phone number. Verify the result before outreach.

01

Build lists from activity buyers are showing now.

Start with competitor engagement, your followers, job changes, new leadership, fundraising, headcount growth, and G2 or Trustpilot reviews. Your reps spend time on people with a current reason to buy.

  • Competitor likes & comments

  • Your followers & engagers

  • Job & leadership changes

  • Fundraising rounds

  • Headcount growth

  • G2 & Trustpilot reviews

02

Keep searching when the first provider comes back empty.

A name and LinkedIn URL can become a verified contact. Armada checks email providers in order, repeats the search for phone, then verifies the address before it reaches a sequence. Existing vendor keys follow the same order.

Email

  1. QuickEnrich
  2. →LeadMagic
  3. →Prospeo
  4. →Findymail
  5. →Wiza
  6. →Apollo
  7. →People Data Labs

Phone

  1. QuickEnrich
  2. →LeadMagic
  3. →Prospeo
  4. →Forager
  5. →Cognism
  6. →Lusha
  7. →People Data Labs

Verify

  1. MillionVerifier
  2. →ZeroBounce

03

Keep every enrichment source in one ordered search.

Use platform credits or your own keys for QuickEnrich, LeadMagic, Prospeo, Findymail, Wiza, Apollo, and the rest. Armada keeps soft failures visible so ops can retry them without remapping CSVs.

  • QuickEnrich
  • LeadMagic
  • Prospeo
  • Findymail
  • Wiza
  • Apollo
  • People Data Labs
  • Forager
  • Cognism
  • Lusha
  • MillionVerifier
  • ZeroBounce
  • Exa
  • Ocean.io
  • TheirStack
  • PredictLeads
  • BuiltWith
  • Store Leads
  • Outscraper
  • Adyntel
  • Firecrawl
  • Apify
  • TikHub
  • Autobound
  • Akta
  • G2
  • Trustpilot
  • LinkedIn
  • X

+17 more data sources

Teams that use this

One provider misses. The next one tries. You get more emails on the list before anyone hits send.

  • AgenciesRun every client's outbound without losing account separation
  • B2B SaaSCoordinate product-led signals, outbound, and content around the same accounts
  • B2B servicesWin well-timed conversations for consulting, IT, staffing, and professional services

Also in list building

Add the next part of the workflow

All list building
  • Signals

    Build a list from hiring, funding rounds, and job changes. New matches keep landing after you walk away.

  • Email and phone enrichment

    Fill missing emails, phones, titles, and company details before anyone hits send.

  • 600M contact database

    Search by job title, company size, location, and the software they use.

  • List building agent

    Type a sentence like CFOs at US software companies that raised this quarter. Armada returns a list you can send from.

  • Lists from your CRM

    Run the same hiring and funding filters on accounts already in HubSpot, Salesforce, or Attio.

What buyers ask about waterfall enrichment

Put waterfall enrichment to work

LeadMagic, Prospeo, Findymail, Wiza, Apollo, and Exa try in order until an email or phone checks out.

Sign upBook a demo
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