We stopped buying intent lists after the third vendor sent us the same 400 names our competitors already enrolled.

If your SDR's first message is a compliment on a post from last month, they already lost. Reply while the like is still on the screen.

Hiring two AEs to work a stale CSV is how you burn a quarter. The list has to move when the signal does.

The post ran Tuesday. The sequence opened Wednesday on the same claim. Reply rate wasn't magic — the timeline already knew us.

Founder content that books meetings is boring on purpose: one ICP, one constraint, one ask. Not a carousel of platitudes.

Warm replies beat spray-and-pray. If they liked the hiring post, the first DM isn't a connect note.