[Inbound]
Website identificationNamed people from your site
Turn anonymous site traffic into named people
Visitors
See which people and companies visit your site.
goarmada.co
ActiveDetectedGrowth6
People
7
Companies
182
Credits left
6 people · live
| Person | Company | Last page | Identified | |
|---|---|---|---|---|
 Sam Ortiz CRO · sam.ortiz@salesforce.com | /pricing | Aug 31, 4:44 PM | ||
 Kim Alvarez VP Ops · kim.alvarez@shopify.com |  Shopify | /product/inbound | Aug 31, 4:21 PM | |
 Nate Brooks Director Sales · nate.brooks@zendesk.com | /case-studies | Aug 31, 3:02 PM | ||
 Lena Park Head of Growth · lena.park@linear.app | /pricing | Aug 31, 2:08 PM | ||
 Owen Hale RevOps · owen.hale@ramp.com | / | Aug 31, 12:11 PM | ||
 Priya Nair Director of Sales · priya.nair@notion.so | /blog/outbound | Aug 31, 11:40 AM |
[Overview]
Pricing pages already collect sessions. Identification puts a person and company on the row, with the last page they opened. Install the Armada pixel, subscribe to a Website Visitors pack, and new people debit one credit each (five if you reveal a phone). Identification pauses when the wallet hits zero. From Visitors you add rows to a list and keep going in the same outbound motion you already run.
Highlights
- Pixel in the site head; identification is a Visitors add-on
- People and companies with last page attached
- Add identified visitors to a list
Outcomes
- Follow up on /pricing visits instead of guessing from company-level analytics
- Pixel can sit on the site before you buy a pack
- Identified people land next to lists and sequences, not in a sidecar tool
How it works
- 01
Install the pixel
Paste the snippet into the head of your site. Detection shows once the code has fired.
- 02
Subscribe and identify
Pick a Visitors pack. New people debit one credit each; identification pauses at zero until you upgrade or renew.
- 03
Add to a list
Select people or companies and push them into a list with the page they viewed still attached.
[Integrations]
Stack for website identification
Tools that commonly sit next to this capability - connect what you already use.
LinkedIn
X
HubSpot
Salesforce
Slack
Segment
[Use cases]
Teams that lean on this
See the motion for your role or market - then jump back into the product surfaces that power it.
[More in Inbound]
Related capabilities
[FAQ]
Questions from website identification users.
Try website identification.
Open a workspace and run it on real leads, or book a short demo if you'd rather see it live first.